I repeatedly say that this is not a religious cult, that we want to supersede another type of religion. That is not our business. Our aim is to make all people happy. Sarve sukhino bhavantu. This is the Vedic mission. Everyone should be happy. But they are trying to be happy, but they do not know how to, how to become... Na te viduh svartha-gatim hi visnum [Srimad Bhagavatam 7.5.31]. They are misguided. They cannot be happy without becoming Vaisnava. This is open declaration in the sastra. They cannot become happy. Na te viduh svartha-gatim hi visnum durasaya [Srimad Bhagavatam 7.5.31]. If they are trying to become happy otherwise, that is durasaya, hopeless thing. It will never be fructified. It will never be successful. Na te viduh. They do not know. Therefore our business is to make them know that "This is the way of perfection. Take Krsna consciousness. Make your life perfect. Be happy, and go back to home, back to Godhead." This is our mission.
Ref. VedaBase => The Nectar of Devotion -- Vrndavana, November 6, 1972
this Krsna consciousness movement is a propagation to teach people how to worship the Supreme Personality of Godhead. This is our mission, because without relationship with God, without reviving our eternal affinity with the Supreme Personality of Godhead, we cannot be happy. The Vedic injunction is sarve sukhino bhavantu: "Everyone become happy."
Ref. VedaBase => Ratha-yatra -- New York, July 18, 1976
Our Vedic mission is sarve sukhino bhavantu: everyone be happy. This is our mission. And we know how to become happy. That is our credit. We know. How to become happy we know. Therefore, you can inform others also how to become happy. Happiness is our birthright. Anandamayo 'bhyasat (Vedanta-sutra 1.1.12). Living entity is anandamaya, full of happiness, but they have fallen in a different condition. Therefore unhappy. Different condition. Just like fish taken out of the water and put into the land, a different condition, and it is throbbing, flapping, unhappy. Take it, put it in the water again, and it will be happy. That's it.
Ref. VedaBase => Room Conversation -- June 30, 1972, San Diego
This is our message. Sarve sukhino bhavantu. By spiritual realization everyone will become happy. Without spiritual realization, nobody can become happy. This is our mission.
Ref. VedaBase => Room Conversation with Sanskrit Professor -- August 13, 1973, Paris
You become Indian or American, it doesn't matter. You are human being. Take to this culture and you will be happy. This is our mission. We want to make everyone happy. Sarve sukhino bhavantu: "Everyone be happy" -- with Krsna. That is our mission.
Ref. VedaBase => Morning Walk -- April 7, 1975, Mayapur
Mahamsa: The village people are very happy.
Prabhupada: Yes, they should be. That I want. Sarve sukhino bhavantu. This is our mission.
Ref. VedaBase => Morning Walk -- January 6, 1976, Bombay
"sarve sukhino bhavantu" is part of a traditional sloka -
Sarve Bhavantu Sukhinah
Sarve Santu Niramayah
Sarve Bhadrani Pasyantu
May all be happy;
May all be free from disabilities
May all behold what is auspicious:
May none suffer from sorrow